Legendary Publicist and
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Forrest Wallace Cato is one of the very few true 'Legends' in
any profession... From 'Ghost Writing' books that have made the
New York Times
Top 10 Best Seller list to getting his clients on the front cover of
magazines, 60 Minutes, 20/20, etc. He's
done it all for professionals.
has interviewed five U.S.
Presidents, three Prime Ministers, one King, and such notables as
the Dalai Lama, Ted Turner and Bill Gates. Plus, he has
written speeches, articles and screenplays.
Loren Dunton, co-creator of the multibillion dollar financial
planning movement, in his book "Financial Planning: A New
"Cato has a national
reputation as an editor, journalist, and media promotion genius.
He's written more copy to help gain acceptance, understanding, and
appreciation for financial planners than any other person in
Wallace Cato, RFMA, RFC, CRR, CPC
Forrest Wallace Cato
(Wally, as his
friends call him) has served for over 30-years as a media
advocate for Financial Professionals, Singers, Actors, Motivational
Speakers, Authors and many other professionals in eleven countries.
In short, he obtains local, regional, national, and international
targeted media exposures for his clients... To Significantly
Improve Their Marketing Results!
Wally is the former
editor of Financial Planning and Trusts &
Estates magazines. He is currently editor-in-chief of
The Inspirator International, the largest-circulation
English language magazine in all Pacific-Rim countries, which is
devoted to sales training, personal improvement, and money
management. (click on picture to read more about Wally)
He is the author of: "You Can Sell Like Ben, Mehdi And
Norm," "What It Takes To Make You Great,"
Wally helped edit, publish,
wrote the introduction to the following books -
"Financial Planning As I
Conceived It" by financial planning pioneer John B.
Keeble, III, JD.
"The First Words About Financial Planning." by
Loren Dunton, founder of financial planning.
"Make Your Walls Tumble" by BBC-TV personality
Rev. Dr. John Lutwyche Clemens.
"How To Sell And Service Nine Out Of Ten" by Lew Nason,
"Helping Clients Can Make You Rich" by insurance sales
super-star Sid Friedman.
"My First 65-Years In Advertising" by direct mail
advertising Hall-of-Fame honoree Maxwell B. Sackheim.
"Your Book Of Financial Planning" by the
co-founder of financial planning, Loren Dunton.
"Tremendous People I Have Hugged" by Charles
"Tremendous" Jones, RFC, author of the best-selling
leadership classic, "Life Is Tremendous", and
recognized as an international authority on leadership dynamics.
"The Science Of Getting Rich" by Wallace D. Wattles.Wally is
personally published in Barrons, McLeans, The
Wall Street Journal, Money Magazine, The
Times of London, Reader's Digest, The
New York Times, and many other publications.
He received the Lifetime Financial Writer's Award from the
Money School of Boston, and the Financial Writer Award
from the International Association for Financial Planning (IAFP,
now FPA), plus the Financial Profiles
magazine 2005 Financial Writer of the Year Award.
featured on the front page of the IARFC Register, in
November 2010, by the International Association of
Registered Financial Consultants.
As a legendary media advocate, popular financial writer, and early
editor of Financial Planning magazine he annually
presents the 'Cato Award' for Distinguished Financial
Journalism to those recipients whose literary efforts are a
major contribution to the financial services profession. (seen
Is It Talent, Marketing Or Promotion That Takes You To The Top?
Let's meet to
start making headlines together!
Award is one of the
most prestigious honors. This coveted prize is
presented annually. Ben G. Baldwin, CLU, ChFC,
MSM, RFC, (right), received this
financial industry wide recognition
published writings that contribute to the increased
national understanding of financial planning and
results in the
greater consumer acceptance of
financial planning." Baldwin
is the author of The
Lawyer's Guide To Insurance,
The New Insurance Investment Advisor and The
Complete Book of
Insurance, plus many consumer features and
in professional journals. The 2005 recipient is shown
above with his wife Mrs. Baldwin and Cato (center).
based on Wally Cato
was called "Wally the Public Relations
Man" and appeared in the 2003 movie titled A Mighty Wind.
theatrical release, this comedy film, a "mockumentary,"
was shown on
The Comedy Channel.
Wallace Cato at
CNN World News Headquarters in Atlanta Georgia. CNN
is a leader in education and information.
Cable News Network (CNN) is a
U.S. cable news channel
founded in 1980 by Ted Turner. Upon
its launch, CNN was the
first channel to provide 24-hour
television news coverage, and
the first all-news television
channel in the United States.
and "Five of the most
outstanding Boy Scouts in the world!"
Wally is shown here (left), photographed
soon after he joined the United States Air Force as an
enlisted man. He is shown with his brother-in-law, David T.
Atkins, who joined the US Marines at the same time.
Cato soon became an air base newspaper editor and columnist for
Stars & Stripes,
European military newspaper.
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