Forrest Wallace Cato - Legendary Publicist To The Financial Services Industry

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Personal Image Branding
Establishes You As The Recognized
Leader In Your Local Market!

Significantly Improve Your Local
Marketing And Sales Results … 

With Sales Promotion, Targeted Media
Exposures and Stronger Positioning …
 
For the Serious Financial Professional
Determined To Be More Successful! 
Forrest Wallace Cato - Publicist To The Financial Planning Industry

Forrest 'Wally' Cato
Publicist To The Financial Services Industry

Wally has made placements on 60 Minutes, 20/20, etc.  He has interviewed five USA Presidents in the Oval Office, ghosted books that made The New York Times top ten best-seller lists. Plus, he has written speeches, articles and screenplays. 

Forrest Wallace Cato, RFMA, RFC, CRR, CPC

Forrest Wallace Cato
(Wally, as his friends call him) has served for over 25-years as a media advocate for financial planners, insurance agents, and other financial services professionals in eleven countries. In short, he obtains local, regional, national, and international targeted media exposures for his clients...
To Significantly Improve Their Marketing And Sales Results!

Wally's Credentials

Wally is the former editor of
Financial Planning and Trusts & Estates magazines. He is currently editor-in-chief of The Inspirator International, the largest-circulation English language magazine in all Pacific-Rim countries, which is devoted to sales training, personal improvement, and money management.

He is the author of:
"You Can Sell Like Ben, Mehdi And Norm," "What It Takes To Make You Great," "Napoleon Hill Heroes," and "Napoleon Hill Heroes." His most recent books are "What It Takes To Make You Great" and "Napoleon Hill's Fast-Success Profile."

Wally helped edit, publish and wrote the introduction to the following books -

     "Financial Planning As I Conceived It" by financial planning pioneer John B. Keeble, III, JD.

     "The First Words About Financial Planning." by Loren Dunton, founder of financial planning.

      "Make Your Walls Tumble" by BBC-TV personality Rev. Dr. John Lutwyche Clemens.
     
     "How To Sell And Service Nine Out Of Ten" by Lew Nason, FMM, RFC, LUTC Graduate

     "Helping Clients Can Make You Rich" by insurance sales super-star Sid Friedman.

     "My First 65-Years In Advertising" by direct mail advertising Hall-of-Fame honoree Maxwell B. Sackheim.

     "Your Book Of Financial Planning" by the co-founder of financial planning, Loren Dunton.

     "Tremendous People I Have Hugged" by Charles "Tremendous" Jones, RFC, author of the best-selling leadership classic, "Life Is Tremendous", and recognized as an international authority on leadership dynamics.

     "The Science Of Getting Rich" by Wallace D. Wattles.

Wally is personally published in
Barrons, McLeans, The Wall Street Journal, Money Magazine, The Times of London, Reader's Digest, The New York Times, and many other publications.

He received the
Lifetime Financial Writer's Award from the Money School of Boston, and the Financial Writer Award from the International Association for Financial Planning (IAFP, now FPA), plus the Financial Profiles magazine 2005 Financial Writer of the Year Award.

As a legendary media advocate, popular financial writer, and early editor of
Financial Planning magazine he annually presents the Cato Award for Distinguished Financial Journalism to two recipients whose literary efforts are a major contribution to the financial services profession. (seen below)

This award-winning
financial and motivational journalist, has interviewed five U.S. Presidents, three Prime Ministers, one King, and such notables as the Dalai Lama, Ted Turner and Bill Gates.

Loren Dunton, co-creator of the multibillion dollar financial planning movement, in his book "Financial Planning: A New Profession," wrote, "Cato has a national reputation as an editor, journalist, and media promotion genius. He's written more copy to help gain acceptance, understanding, and appreciation for financial planners than any other person in America!"

Forest Wallace Cato

Intergroup II/Atlanta, Inc.,
915 River Rock Drive Ste 101
Woodstock, GA 30188-9334
(770) 516-9395
(770) 516-9396
http://www.catomakesyoufamous.com

International Association of Registered Financial Consultants
Member of the National Association of Insurance and Financial Advisors
Are You Working With The Best? - Wally Cato

Are you on the list of leaders that Cato works to promote?
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The Cato Personal Image-Branding Workshop® hosted by Ed Morrow

Ed Morrow Is Host Of The Famous
Cato Personal Image-Branding Workshop®

The Cato Personal Image-Branding Workshop® is hosted by Ed Morrow, shown above explaining to financial professionals how to actually add "one-to-three hundred thousand dollars worth of valuable image-building media exposures to your marketing program each year, all for little-or-no cost."  Morrow is recognized as the cofounder of financial planning (along with Loren Dunton) in the USA.  Morrow founded financial planning in China.  He established the profession of financial planning in the Pacific-Rim countries.  Morrow created Practice Builder the world's most-used financial planning software.  Morrow is also one of America's and China's most published financial writers.  He serves as CEO of the rapidly-growing International Association of Registered Financial Consultants (IARFC).

The Cato Personal Image-Branding Workshop® is based on original techniques, developed by Forrest Wallace Cato, during over 25-years of promoting understanding and acceptance of financial planning in the media.  This includes the promotion of many of the world's leading and most successful financial planners.  You can hugely benefit from the only workshop that reveals how you can get major celebrities in most fields to endorse you for no cost, charge, or financial consideration.  You can achieve this without being required to pay expensive endorsement fees!  You can gain an additional one-to-two hundred thousand dollar value, each year, to help increase your exposure, credibility, and reputation.

Forrest Wallace Cato Serves As Your Moderator

The Cato Personal Image-Branding Workshop®, is moderated by the industry's most successful image-maker for financial planners.  Cato created and refined, during over 25-years of practiced, the "secrets" that will be shared with you!  This workshop, based on proven and exclusive practices, is the only program that shows you the various ways to more effectively convey your true character to greater numbers of prospects, all at the lowest possible cost Learn how you can establish your most important message with your prospects before you meet face-to-face.  Become appreciated for what is unique and special about you!  Rise above your competition.  Don't settle for being less than the recognized authority and the leader in your local market area! 

The Cato Personal Image-Branding Workshop® always fills the limited number of seats that make one-on-one attention and individual participation possible.  Learn how to put your media to work for you for little or no cost.  Often a famous "name" guest is present during this one-of-a-kind workshop.  This will be a "name" you immediate recognize!   Get your slogan, Press Kit, unique positioning, celebrity endorsements, and much more!  We may be the only workshop for financial advisors offering a Money-Back Guarantee If You Are Not Satisfied.  For no-obligation details about program specifics, and our cost-savings program, plus a payment plan (if desired), just contact us at 770-516-9395 for additional free information.           

A character based on Wally Cato was called "Wally the Public Relations Man" and appeared in the 2003 movie titled
A Mighty Wind.  Following theatrical release, this comedy film, a "mockumentary," was shown on The Comedy Channel.

Over 30-Million Viewers World-Wide
Forrest Wallace Cato at CNN World News Headquarters

Forrest Wallace Cato at CNN World
News Headquarters in Atlanta Georgia.
CNN is a leader in education and information.

Financial Services Industry Testimonials and Endorsements...

"If I had met Wally Cato ten years ago I could be as famous as the Pope by now!" 
Charles "Tremendous" Jones

"Mister Tremendous" is author of the 2-million copy best-selling book Life Is Tremendous.  This dynamic platform talent was voted "Speaker of the Decade" by the National Speakers Association.  Jones is CEO of the Executive Books Publishing Company. www.executivebooks.com

"More than anyone on earth, Cato has helped make professionals like you famous and more successful through effective Market Leader Image Branding." LaNell Switzer, FIC

LaNell is Chairman of Royal Neighbors of America.  As Chairman  she directs the largest fraternal insurance company in the world.  The company is 106-years old.  Ms. Switzer worked her way up from sales agent to Chairman.  LaNell writes the syndicated column Names, News & Nonsense.

"You either manage your image for your best marketing advantage or you do not.  The most successful financial professionals in the world all manage their image.  All of the leaders have highly skilled professional help with their image and self-branding.  In the financial products and services industry, the body of work created by Forrest Wallace Cato in image and self-branding is without equal." Geoffrey A. VanderPal
DBA, MBA, Ph.D., CFP, CLU, CFS, CTP, RFC
    The Elite Financial Planning Group of America, Inc.
    Las Vegas, Nevada 

More Testimonials

The Cato Award
Forrest Wallace Cato presents the Cato Award to Ben Baldwin

The Cato Award is one of the financial industry's most prestigious honors. This coveted prize is presented annually during the convention of the International Association of Registered Financial Consultants (IARFC). Ben G. Baldwin, CLU, ChFC, CFP, MSFS, MSM, RFC, (right), received this financial industry wide recognition for "Outstanding published writings that contribute to the increased national understanding of financial planning and results in the greater consumer acceptance of financial planning." Baldwin is the author of The Lawyer's Guide To Insurance, The New Insurance Investment Advisor and The Complete Book of Insurance, plus many consumer features and articles in professional journals.  The 2005 recipient is shown above (during a reception following the formal presentation) with his wife Mrs. Baldwin and Cato (center).
Helping Clients Can Make You Rich - by Sidney Freidman, Intro By Forrest Wallace Cato Sales Promotional Image Building by Forrest Wallace Cato

Cato Makes You Famous
Using Image Branding Publicity To Raise Your Profile
And Bring You Fame And Fortune!

Here's How To Contact Us:   M-F, 9 AM to 5 PM, EST 

770-516-9395  (Office Phone)
    770-516-9396  (FAX)
    770-366-8441  (Cell)
Email: Click Link Below (24/7)
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InterGroup II/Atlanta, Inc.
915 River Rock Drive, Suite 101
Woodstock, Georgia 30188-5338

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