Media Exposure and Image Branding
For Serious Professionals and Businesses.
Testimonials And Endorsements From
Respected And Famous "NAMES"
you don't define your image, your competition will define it for
I had met Wally Cato ten years ago I could be as famous as the
Pope by now!"
"Tremendous" Jones -
is author of the 2-million copy best-selling book Life Is
Tremendous. This dynamic platform talent was voted "Speaker
of the Decade" by the National Speakers Association.
Jones is CEO of the Executive Books Publishing Company.
Cato is one of the single most interesting, worldly, well versed,
and highly connected individuals of our modern era.”
Larry Doyle - Editor of the Wall Street newsletter Sense on
you I could not rate Cato more highly due to his proven talent,
media contacts, and skills at
Market Leader Image-Branding!"
Mickey M. Greenfield,
JD, PhD. - Dr. Greenfield is an attorney, nationally-known
psychologist, and author of the book The Sales Slump Doctor Is
In. He is a frequent magazine contributor and a highly booked
speaker for major events.
is the respected leader among Media Advocates!"
Don M. Green,
Executive Director, The Napoleon Hill Foundation - Mr. Green
assigned Cato to edit and revise the book How To Sell
Your Way Through Life by Napoleon Hill, plus assisted
Cato with the book Napoleon Hill Heroes. Don
is a former bank president. Don became Foundation Director
following the death of Cato's close friend and long-time client,
W. Clement Stone.
Cato is the most effective sales promotional image-builder who ever
breathed! You can use his Market Leader Image Branding to advance
your bottom-line." Jan
Cooper, Ph.D. - Dr.
Cooper is former host of a state-wide (California) TV program,
author of four books, a retired university professor, and a professional
speaker active in the Pac-Rim countries and in the United States.
Cato's established reputation as a financial magazine editor and
actual public relations genius soon resulted in national recognition
for financial planning, the new profession I was trying to create. A
bundle of talents and hard work, Cato thrives on difficult
challenges with limited budgets. Cato even arranged visits to the
White House and interviews with Presidents of the United States, plus
involvements with many national figures in various fields. Wally Cato
obtained many millions of dollars worth of valuable publicity for our
new profession. Cato was just what we needed to catapult financial
planning to new heights of acceptance and respect."
(1918-1997) Founder of Financial Planning, - From Dunton's
writing in his book
'Financial Planning: A New Profession'
Fame and Your Recognition Are What Wally Cato Is All About."
Executive Director, Institute of Consumer Financial Education -
The ICFE Founded in 1982 by the late Loren Dunton,
helps consumers of all ages to improve their spending, savings, and use
of credit. The ICFE works with the U.S. Department of Defense
and other organizations.
you want the increased understanding in your local market - that leads
to increased acceptance of your products or services and increases your
sales, then you need Wally Cato working for you. I can't thank
Wally enough for all he has done for us!”
LUTCF, RFC, “The Nine Out of Ten Guy!” -
Mr. Nason is the co-founder of the famous Insurance Pro Shop
in Dallas, GA. He helps multi-national agents, financial planners, and
advisors to advance their careers. He is a leading national and
international speaker/trainer (on sales and client service) for the
financial services industry. He is highly published in financial
industry journals. Financial Services Advisor Magazine
reported, “Lew Nason just may be the most effective sales
improvement coach of all time.”
Cato is hugely admired by other Media Advocates, Image Creators, and
PR Promoters, plus Cato is admired by his clients!”
Robert Abrams -
Abrams recently retired after publishing the 138-year old
Trusts & Estates magazine. He also published
Pension World and other Financial Magazines.
Cato is without equal when it comes to helping you improve your
market position with Market Leader Image Branding!”
Vernon D. Gwynne, CFP, RFC - Gwynne is the former Executive
Director of the International Association For Financial Planning
(now FPA) and Former Publisher of Financial Planning
Magazine and the IAFP Newsletter. Vernon Gwynne has
since raised over 2-billion dollars of investment money. Cato
served as Editor of Financial Planning Magazine and
IAFP Communications Director during the period when Gwynne achieved
the IAFP’s largest growth.
my thirty-five years in the financial services industry I've never known
a Registered Financial Media Advocate who can accomplish more for
you than Wally Cato. Cato is the most inspiring person I've ever
worked with. Cato is a super-talent who is well-connected and
results-producing. If he works to improve your bottom-line
through Market Leader Image Branding you too may jump for joy!"
Jim McCarty, CLU, RHU, LUTCF,
RFC - Jim McCarty of Show Biz Selling, is well known for
being America's leading authority on "Show Business Selling for
Professionals." Jim is the author of Above The Line.
Cato is simply your best choice for building your desired reputation
and production with the help of
Market Leader Image Branding!"
MDRT Hero - "Mister Mehdi" is America's beloved insurance
Role Model... He is the famous and beloved MetLife Insurance Company
super-achiever. He is also considered an MDRT role
model. "Mister Mehdi" is rated as "one of the world's most
successful life insurance agents of all time!" He is author of three
published books and has been an active professional for over 50-years.
one can create, establish, and maintain, your desired image within your
target markets like Wally Cato does with Market Leader Image
Levine, MDRT Leader
- Norm Levine is former
President of the MDRT and GAMA. He is one of the world's most
successful insurance agency builders, directors, agents, and sales
trainers. Mr. Levine wrote the books, The Norman Levine Reader,
Selling With Silk Gloves, and A Passion For Compassion,
plus other titles. He's an international speaker and trainer on sales
and client service, for over 40 years.
Cato is without equal in Europe, the Pac-Rim, the USA, or Canada
when it comes to making folks like you famous through Market Leader
Rev. Dr. John Clements
of Norwich, England
Dr. Clements is
author of the books Make Your Walls Tumble, Fruitful Prospects,
and Stained Glass Wisdom. Cato arranged for His
Holiness the Dalai Lama to write the Preface to one of
Dr. John's books. Dr. Clements is a BBC-TV
personality, a noted
British clergyman, and international speaker especially active in Europe
and the Pacific-Basin countries.
can position you as the leader in your target markets that are essential
for you. He can get famous celebrities to endorse you"
W. "Big Al" Altmann
- "Big Al" is a highly effective motivator and sales trainer. He
hosted TV's Alan Altmann Show. Al wrote Journey To
The Jordan, and Personal Empowerment. He hosted
the Believers In Business TV special seen on PBS.
He is an acclaimed minister, Christian worker, writer, and fund raiser.
routinely receive media recognition and you can do the same!
I have an ongoing plan executed by my
Media Advocate, to create, establish, and maintain my desired image,
within target markets. You can check with Wally Cato about how
this can work for you.”
Brian Tracy -
Tracy began his career in the financial products and services
industry where he built a very large sales organization. He is today one
of America’s “most booked” business speakers and sales trainers.
Brian Tracy is the author of the best-selling books Getting Rich
Your Own Way, Successful Selling, The Science of Self- Confidence
and other well-known titles.
husband, the founder of financial planning, called Wally Cato an Market Leader Image Branding genius.”
Marta Dunton, The First
Lady Of Financial Planning - Marta is the wife of the
late Loren Dunton, founder of the multi-billion dollar financial
planning industry. In his book Financial Planning: A New
Profession, Loren Dunton wrote, “Cato is a genius at
making certain financial professionals and other business leaders
famous! He has written more words to help make financial planners and
insurance agents better understood and accepted than any other person.”
of the services of Wally Cato, the Insurance Pro Shop has
quickly become the leading, most respected, trusted and used marketing
and sales training resource in the financial services industry. And, he
can do the same for you!" Jeremy Nason,
RFC, FMM -
Jeremy is the co-founder of the famous
Insurance Pro Shop in Dallas, GA. He helps multi-national agents,
financial planners, and advisors to advance their careers. He is a
leading national and international speaker/trainer (on sales and client
service) for the financial services industry.
Cato’s Market Leading Image Branding impact is enormous!"
Jack Kinder - Jack Kinder
operates The Kinder Group International. He is a master agency
builder, and has been training financial professionals for over
40-years. He is co-author, along with his brother Gary D. Kinder,
of Building The Master Agency, plus other books.
is the leader in sales promotional Image-Building for financial
professionals in all of the Pacific-Rim countries and in the USA."
Rameshvaran s/o Arunassiam -
“Ramish” is Publisher of The Inspirator International
Magazine, headquartered in Penang, Malaysia. “Ramish” produces
this publication which is the largest circulation English language
magazine devoted to sales improvement, self-help, inspirational
guidance, personal motivation, and serves readers in all of the
than anyone on earth, Cato has helped make professionals like you
famous and more successful through effective Market Leader Image
LaNell Switzer, FIC
- LaNell is Chairman of Royal Neighbors of America. As
Chairman she directs the largest fraternal insurance company in the
world. The company is 106-years old. Ms. Switzer worked her way up from
sales agent to Chairman. LaNell writes the syndicated column
Names, News & Nonsense.
financial investments, past performance is no guarantee of future
results. But for establishing your reputation as the leader in your
local market, I advise you to consider the proven talent and work skills
of an experienced media advocate who has an outstanding history of
producing results that establish financial advisors like you as
leaders in their market areas. I recommend Wally Cato who is our
industry leader in this specialty discipline."
Albert F. Coletti,
CLU, ChFC, RFC - Chairman, Design Capital Planning Group.
President, Institute for Financial Education, Smithtown, New York
Wallace Cato has more ideas in a day than most people have in a
lifetime. He has the courage to try to make ideas happen. Presently, who
has the most ideas for your benefit? When Cato decides to do
something for a client nothing stands in his way. The client’s objective
becomes his sole focus of attention and little else matters until the
client’s goals are achieved. His media skills are almost legendary in
the financial products and services industry. He enables you to use your
hometown advantages in your local market area. Cato makes things
happen - often these are Market Leader Image Branding actions
that you want - to position you as the desired leader in your local
market area!” Raquel
McAninch, Executive Secretary,Registered Tangibles
Investment Advisors Association (RTIAA grants the
RTIA and the RTIC designations.)
leading financial professionals have a successful direct mail program.
Often their ongoing DM efforts are customized versions of DM
pieces that are proven to be highly effective. Wally Cato can
show you how. The late DM Hall of Fame expert Maxwell
Sackheim, authored My First 65 Years In Direct Mail
Advertising. Wally wrote the Introduction to this
classic book on direct mail and later inherited the Maxwell Sackheim
Clyde Cleveland, President of Seminar Crowds - Randal
Marketing Group, Inc., Fairfield, Iowa "Oldest and largest
provider of DM services for financial professionals."
Cato is an invaluable addition to any financial advisor’s team. His
insights into Personal Image Branding are unmatched in the
marketplace. He truly helps the advisor to create the credibility that
is so important to their success!"
Jennifer Lowery, Senior Marketing
Consultant, Response Mail Express the ‘original’ and most
successful DM marketing program in the country for Annuity, Life
Insurance and Financial seminars!
thirty six hours of meeting Wally Cato, he gave me a homerun
strategy for finally winning an important testimonial that I had
long-sought from the key source in my target market, two commitments to
get my name and message published on a national scale, unambiguously
clarified my personal brand and how I can more effectively position
myself in my target market, plus cemented an important joint venture
with a national figure in the insurance industry. His bias towards
action combined with an unfailing gentlemanly manner is a rare
combination – particularly in someone with so much marketing savvy.
Stephen Covey talks about the winning combination of character and
competence. Wally has both! If he is one-tenth as effective with
you as he has been with me, you will get absolutely breakthrough
results. And I've only mentioned the first thirty six hours.”
John Michael (Yaacov) Sternbach -
John Michael entered college at fourteen and graduate school at
seventeen, studying biochemical genetics at the University of Rhode
Island and Harvard. He spent 20-years working in Fortune 500
companies as a consultant, manager and eventually a VP. After 9/11, John
Michael left the corporate world and moved from NYC to Maryland,
establishing a practice in mortgage-centered financial planning. He
lives in Baltimore with his wife and children.
have an answer for your question: "What can one person do to help make
you famous in your market place?” When that person is Forrest Wallace
Cato and his ‘Cato
Personal Brand Management, LTD.’ then
that one person can do more than anyone else serving our financial
products and services industry! And Cato can accomplish this at
an affordable cost for you! Thanks to Wally and his Atlanta
organization we are experiencing our best years ever in over forty years
of financial planning work serving important clients.”
T. Jerry Royer, RFC, CEO -
Group 10 Financial, LLC and United Group Marketing LLC,
Haines City, Florida and Perkin, Illinois
Cato is one of the giants of our financial services industry. Cato
will go down in history as doing more for individuals in our profession
than any other since our founder Loren Dutton. Cato is not a
financial planner, just as Loren Dunton was not a financial
planner. For the good of our profession and for each of us, I recommend
that we listen and act on any suggestions that Wally Cato makes!
Cato has a history of speaking truth to power. ”
H. Stephen Bailey, LUTCF, CEP, CSA,
CEBA, MFP, RFC - President, International Association of Registered
Financial Consultants (IARFC) CEO, HB Financial Resources, LTD
- Investment Planning and Asset Management, Charlotte, NC, Columnist
Money Matters, co-host of the weekly radio program
Dollar Sense, and author of the book Dollar Sense: A Book
For Mature Adults. 39-years experience.
real estate it's location, location, location! But in financial services
marketing the key feature is image, image, image! Wally Cato invented
the concept of persona focus and the strategy of exploiting those
elements to your market. His expertise in relationship management
and image branding is second to none. Cato’s successful experience in
promoting financial advisors clearly advances you to
higher levels of success."
Graceful Grady, RFC,
WMS, CEA, Registered Investment
Advisor, Grady Financial, Atlanta, Georgia
a session of the famous Insurance Pro Shop, I had the privilege
of hearing Wally Cato explain his unique ideas on using the
elements from my persona focus to improve and expand my practice. Later
this worked more effectively than anything else during my 25-years in
financial services. I had earnestly tried every idea presented to me by
Home Office personnel that have never sold anything to anyone. I had
attended countless workshops, sales meetings, training sessions,
industry gatherings, had coaches, bought courses, and so-on. But, after
I became a “name” in my market area, the increase in my new business was
actually massive! By using the elements from my persona focus to
better manage my reputation and establish my image as the leader in my
local I now gain the attention, support, and respect that I always
needed. How quickly I now ‘fit in’ with any group I target. Today I make
a much stronger, far-far more positive and lasting impression. Presently
I am much more effective with all the people that I interact with. My
rejection rate has plummeted. I have highly improved my career prospects
in a big-big way. I project a more confident, more polished, and more
professional image that causes people to quickly accept me. I now get
noticed. If I had only met Cato earlier! Why was I never made to
understand the real power and value of using elements from my persona
focus to create, establish and maintain my desired image reality in
my marketplace? I never knew I could change the reality. I resent all
the hard work during the many years that I did not know about this.”
Tony Brazeal, RFP, FMM, RFC,
Pathfinder Group, LLC, Irving, Texas
either manage your image for your best marketing advantage or you do
not. The most successful financial professionals in the world all manage
their image. All of the leaders have highly skilled professional help
with their image and self-branding. In the financial products and
services industry, the body of work created by Wally Cato in
image and self-branding is without equal."
Geoffrey A. VanderPal DBA,
MBA, Ph.D., CFP, CLU, CFS, CTP, RFC, The Elite Financial Planning
Group of America, Inc. Las Vegas, Nevada
is an amazing creative talent with an unparalleled track record! In
today's overcrowded marketplace Cato is
to help you carve out and own your niche. You won't find anyone who can
match his innovative ideas, depth of successful experience, and image
branding skills that result in off-the-chart results for your
President, The Brand Artist, Inc. Mark has over 30-years of creating
trademarked graphic images for logos, symbols, animation designs, and
me, personal image branding results, following Cato’s directions and
help, were miraculous. My persona was entirely reinvented. Higher
level career goals were obtained. All within less than a year! My
bottom line zoomed-up. Cato is in a league of his own.”
Mark Kanakaris, –
Mark “The Money Man” Kanakaris
made financial planning history by his record breaking sales production
during his first year of practice. His market area is a depressed rural
region of Georgia.
“In your highly competitive market place, we recommend
that you consider Cato’s unique services as the first step to
improving your local market position and professional image.”
Robin Mills, President,
Financial Advisors Legal Association
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