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"You are the same today as you will be in five years except for two things: the people you meet and the books you read." Charlie 'Tremendous' Jones

Our 'Top 10' Recommended Books... For Financial Services Sales Professionals.

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"Leaders are Readers" Charlie 'Tremendous' Jones

Two World-Wide Financial Industry Icons

Loren Dunton

Paul Richard

ICFE Leader Praises Forrest Wallace Cato "Publicity and recognition for financial professionals is what Wally Cato is all about. In the early days of the financial planning movement, it was Wally Cato who helped my late associate, friend and mentor, Loren Dunton, 'The founding Father of the financial planning profession.' Wally Cato did the most to get the word our far and wide! Wally Cato's task was to get this new profession explained and understood in a variety of media and he made it happen. Loren and the new College for Financial Planning, and the IAFP (now FPA), and Financial Planning magazine, and the NCFE (now ICFE) became well-known coast-to-coast and in many countries. Wally Cato is a master at helping financial advisors get far greater ink, air time, and word-of-mouth." Paul Richard, ICFE Executive Director Institute of Consumer Financial Education The ICFE trains and certifies Personal Finance Instructors using the ICFE curriculum. The ICFE also trains Credit Report Reviewers (CCRR), Identity Theft Risk Management Specialists (IRMS) and Certified Credit Score Managers (CCSM). The ICFE is an award winning, non-profit, non-political, non-sectarian, non-religious, consumer education organization that has helped millions of people through exclusive and original education programs and resources.

Three World-Wide Financial Industry Icons

Three international financial industry icons! "Mister Medhi", Wally and "Ed the co-founder of financial planning around the globe"  Medhi Fakharzadeh (left) is "The world's most successful living and active insurance agent!"  On the right is Ed P. Morrow, CEO of the IARFC. Marrow established financial planning in all of the Pacific-Basin countries. Wally Cato (center) is a multi-national media advocate for financial professionals. Cato is also a USA and Asian financial magazine editor. These three highly respected financial professionals are, "Best-selling international writers and among the most-booked speakers in the financial industry worldwide," according to the Pacific-Rim Speakers Network!

Cato Makes You Famous Using Image Branding Publicity To Raise Your Profile And Bring You Fame And Fortune!

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