Discover… The Secret To Outstanding Success and Recognition In The Financial Services Industry!
Media Exposure For Agents, Financial Planners and Financial Agencies.
"What is behind your image is everything, your reputation and also your sales!" Zig Ziglar
"Have you done anything at all about your image?" Coach Lou Holtz
"If you don't define your image, your competition will define it for you!" Harvey Mackay
Dear Financial Professional,
How much easier would it be for you to attract high quality prospects, set appointments and close sales... if people already know about you, you're a recognized 'household name' and you're thought of as 'The Financial Expert' by everyone in your community?
That's the goal of a publicist (Media Consultant). To get your name out there, improve your personal image, and make you famous in your world!
Image Branding is about getting you known in your community, in the most cost-effective way, by promoting your business through 'FREE' press coverage.
It's using newspaper articles, TV and radio reports to create instant credibility and status for you and your business.
But, you can't buy this 'Personal Image Branding' coverage off the shelf with a mailing list of local newspapers, TV stations and radio stations.
You have to create it - skillfully - and with great promotional ideas.
And, you must to have the connections in place to make it happen.
I've got the inside personal contacts throughout the newspaper, television, radio and publishing industry to ensure that my clients achieve the maximum possible publicity and recognition. (national and local media exposure)
Plus, I have the knowledge, flair and ideas to put you in the headlines again and again.
But that's my story - what's yours?
You'll certainly need a good story if you want to get the message out to thousands of open-minded, well-educated individuals in your community.
This is where I come in… creating stories around you and your business. The power of press coverage is the snowball effect - one piece of coverage adds another. But, the hardest part is getting the ball started. Again, I'll show you how.
I am not an ordinary 'PR' operator. For over 25 years I've specialized in working with Financial Planners, Insurance Agents, Financial Associations and Agencies to get them in the headlines with impact, and then I help to keep them there. Let's meet to start making headlines together!770-516-9395
Making you famous, Wally Cato Publicist To The Financial Services Industry
_________________
Forrest Wallace Cato, RFMA, RFC, CRR, CPC is Director of Intergroup II/Atlanta, Inc., a multi-national sales promotional image building agency for financial planners and insurance agents. Cato wrote the introduction to the classic book How To Sell Your Way Through Life by Napoleon Hill.
A condensed version of Cato's book The Five World-Wide Success Dynamics is included in the new book Four Great Timeless Success Classicsalong with As A Man Thinketh, A Message To Garcia, and The Richest Man In Babylon.
Charles "Tremendous" Jones says,
"If I had met Cato ten years ago I would be as famous as the Pope by now!"
Shown here discussing selling techniques for IARFC members are Zig Ziglar author of the best selling book "Ziglar On Selling", and Forrest Wallace Cato, RFC, Media Advocate for financial professionals. Zig Ziglar is the world's "most-booked" motivational speaker. Ziglar has been favorably profiled on the CBS TV program 60 Minutes. Cato is the author of "You Can Sell Like Mehidi, Ben, And Norman," a book of exclusive detailed interviews covering the sales experiences and techniques of Million Dollar Round Table (MDRT) heroes Mehdi Fakharzadeh, RFC, Ben Feldman, and Norman G. Levine, RFC. Cato wrote the introduction to the famous book "How To Sell Your Way Through Life,"by Napoleon Hill, author of the classic volume, "Think And Grow Rich."
Wally Cato and Zig Ziglar
Two Legends In 2005
Financial Services Industry Testimonials and Endorsements...
"Wally Cato is simply your best choice for building your desired reputation and production with the help of Market Leader Image Branding!"
Mehdi Fakharzadeh
"Mister Mehdi" is America's famous and beloved insurance role model and he is the famous and beloved MetLife Insurance Company super-achiever.He is also considered an MDRT role model. "Mister Mehdi" is rated as "one of the world's most successful life insurance agents of all time!" He is author of three published books and has been an active professional for over 45-years.
"Cato is without equal in his profession. As the true master of Market Leader Image Branding he can advance you!" Ed P. Morrow, CLU, ChFC, CFP, RFC, CEP
Morrow is CEO of the International Association of Registered Financial Consultants (IARFC), the world's fastest-growing financial planners association. He is Publisher of The Register Magazine. Morrow introduced financial planning to China and all other Asian countries. He created the software program most used world-wide by financial professionals. Morrow directs the annual IARFC Forum Convention. www.financialsoftware.com
"If you want the increased understanding in your market - that leads to increased acceptance of your products or services - then you need Wally Cato working for you."
Lew Nason, LUTC, RFC, "The nine out of ten guy."
Mr. Nason is founder of the famous Insurance Pro Shop in Dallas, GA and he helps multi-national agents, financial planners, and advisors to advance their careers. He is a leading national and international speaker/trainer (on sales and client service) for the financial products and services industry. Lew is the award-winning author of the well-known book Win Nine Out Of Ten. He is highly published in financial industry journals. Financial Services Advisor Magazine reported, "Lew Nason just may be the most effective sales improvement coach of all time." www.insuranceproshop.com
"Publicity and recognition for financial professionals is what Wally Cato is all about. In the early days of the financial planning movement, it was Wally Cato who helped my late associate, friend and mentor, Loren Dunton, 'The founding Father of the financial planning profession.' Wally Cato did the most to get the word our far and wide! Wally Cato's task was to get this new profession explained and understood in a variety of media and he made it happen. Loren and the new College for Financial Planning, and the IAFP (now FPA), and Financial Planning magazine, and the NCFE (now ICFE) became well-known coast-to-coast and in many countries. Wally Cato is a master at helping financial advisors get far greater ink, air time, and word-of-mouth."
Paul Richard, ICFE Executive Director
Institute of Consumer Financial Education
The ICFE trains and certifies Personal Finance Instructors using the ICFE curriculum. The ICFE also trains Credit Report Reviewers (CCRR), Identity Theft Risk Management Specialists (IRMS)and Certified Credit Score Managers (CCSM). The ICFE is an award winning, non-profit, non-political, non-sectarian, non-religious, consumer education organization that has helped millions of people through exclusive and original education programs and resources.
Three World-Wide Financial Industry Icons
Three international financial industry icons! "Mister Medhi", Wally and "Ed the co-founder of financial planning around the globe" Medhi Fakharzadeh (left) is "The world's most successful living and active insurance agent!"On the right is Ed P. Morrow, CEO of the IARFC. Marrow established financial planning in all of the Pacific-Basin countries. Wally Cato (center) is a multi-national media advocate for financial professionals. Cato is also a USA and Asian financial magazine editor. These three highly respected financial professionals are, "Best-selling international writers and among the most-booked speakers in the financial industry worldwide,"according to the Pacific-Rim Speakers Network!
Cato Makes You Famous
Using Image Branding Publicity To Raise Your Profile
